We started our brand under the name ‘diamonds are evil,’ which was linked to our strong opinion of the diamond industry and its lack of ethics. We saw an absence of knowledge and no transparency about gemstones and diamonds and ethical sourcing. We wanted to create a brand identity that, at the very least, started a conversation. The ‘Diamonds Are Evil’ collection draws inspiration from our original classics, reimagines them in new materials, and stays true to our mission of ethical and sustainable design.
About the Brand
Founded by Meredith Christine and Michael Murphy, Fool’s Gold set out to elevate ethical and accessible materials into a modern line of products. The brand draws its inspiration from art, music, design and sustainability. Each item, concept or idea exists in unity with both people and the planet. Each Fool’s Gold jewelry piece is meticulously handmade. All jewelry is made to order and production time can take up to 5-10 business days.
Ethics + Sustainability
Fool’s Gold was born from a belief that design and sustainability can, and should, exist in harmony. We focus on four main areas. (read more here)
- No waste – We’ve committed to finding a use for each remnant from our studio.
- Slow Fashion – We believe in thoughtful design, from initial idea to when you hold it in your hands.
- Sourcing – We are committed to continually searching for better and more sustainable raw materials.
- Giving Back – Each year we partner with organizations and charities that are doing crucial work worldwide to promote human rights, sustainability and earth conservation.
For custom inquiries or additional details, please email firstname.lastname@example.org