fool's gold ethics and sustainability

Fool’s Gold was born from a belief that design and sustainability can, and should, exist in harmony.

No Waste

The fashion industry is the second largest polluter on the planet. We’ve committed to finding a use for each scrap from our studio, from community initiatives, to recycling or repurposing.

  • Certain pieces of jewelry are created using our scrap wood and other materials.
  • We donate scraps to schools or other non-profits for educational purposes.
  • Any pieces that are unable to be revived are recycled.

Slow Fashion

We believe in thoughtful design, from initial idea to when you hold it in your hands.

  • We strive to design pieces that are anything but disposable, timeless and effortless items that can be worn in many ways, for many years.
  • While most of our items are designed and made in-house, any manufacturer we do work with shares our ethical values.
  • We encourage thoughtful purchasing.

Lifespan

We are committed to helping extend the life of our designs by repairing, hosting and attending swap events, encouraging reselling of styles no longer being used, and upcycling. The most important thing we can do to reduce fashion industry waste is prolong the lifespan of our designs.

Giving Back

Each year we partner with organization and charities that are doing crucial work worldwide to promote human rights, sustainability and earth conservation. We are committed to doing good and being better.

We don’t want to produce products that harm the environment or the people in our supply chain. Every decision that we make is informed by these principles.

We keep a close connection to every piece that we produce. Each product we create starts life in our downtown studio, which is an extension of our shop and showroom.

In our studio processes, we use natural alternatives to the strong chemicals used in the jewelry production process. We are constantly sourcing and researching sustainable materials and are focused on improving as our resources grow. As much as possible, our boxes, packaging and all of our printed materials are recycled or sustainably-harvested. The glue, paper and cardboard used in the production of our jewelry boxes are all 100% eco-friendly.

As we grow our core values of transparency and sustainability will stay the same.