Guided by its founders’ respect for sustainability, architecture, travel and the natural world, this modern lifestyle brand brings together a portfolio of beautifully made objects for everyone. Fool’s Gold is a commentary on consumer culture and aims to start a conversation about ethics and sustainability in fashion and design.
Founded by Meredith Christine and Michael Murphy, Fool’s Gold set out to challenge the current jewelry and fashion industries. Using alternative materials to the standard diamonds, gemstones and gold, and working closely with suppliers to ensure sustainable and ethical sourcing, they’ve developed a modern line of jewelry that exists in harmony with both people and the planet.
Meredith derives inspiration from her background in architecture, her experiences traveling, and the serenity she finds in nature. Her work interprets the rich natural and cultural environments she encounters into a singular aesthetic: a rawness balanced with elements of art, architecture and design.
The jewelry you’ve chosen today is part of something bigger.
We believe what you buy is a conscious choice to support something – and we know we can make a significant impact with the collective effort of our community. That’s why we make it a priority to donate at least 10% of our profits to causes that matter to us. Beyond giving back, we’re setting a new standard for happy, fair and ethical workplaces. Our boutique and studio feature an open concept and customers are invited to explore the workspace while shopping our store. We value transparency in our industry and want to lead the way with our production area on full view to customers.
As our company grew, we realized what a difference we could make by using the potential of the brand to really stand for something. It’s an opportunity to create the change we believe the world needs.