Guided by respect for sustainability, design, architecture and the natural world, Fool’s Gold brings together a portfolio of jewelry for discerning style and taste. Fool’s Gold is a commentary on consumer culture and aims to start a conversation about ethics and sustainability in fashion and design, while providing a way to support ethical initiatives through conscious consumerism.
Founded by Meredith Christine and Michael Murphy, Fool’s Gold set out to challenge the current jewelry and fashion industries. Using alternative materials to the standard diamonds, gemstones and gold, and working closely with suppliers to ensure sustainable and ethical sourcing, they’ve developed a modern line of jewelry that exists in unity with both people and the planet. With a cult following for the brand’s bold statement pieces, the collection has since evolved to signature themes, staple daily drivers and exclusive custom jewelry designs.
Heavily influenced by the structural designs of modernist architecture, as well as expressive modern art, Meredith reimagines jewelry classics while maintaining a distinct, modern aesthetic. Her work interprets the rich cultural, architectural and natural environments she encounters into a singular aesthetic: a rawness balanced with elements of art, architecture and design.
The brand is an ode to the Meredith’s personal style, while embodying the brand’s youth culture-inspired, nostalgic roots, embracing both casual comfortability and a modern urban aesthetic.
The jewelry you’ve chosen today is part of something bigger.
We believe what you buy is a conscious choice to support something – and we know we can make a significant impact with the collective effort of our community. That’s why we make it a priority to donate at least 10% of our profits to causes that matter to us. Beyond giving back, we’re setting a new standard for golden, fair and ethical workplaces. Our showroom and studio feature an open concept and customers are invited to explore the workspace while visiting our showroom. We value transparency in our industry and want to lead the way with our production area on full view.
As our company grew, we realized what a difference we could make by using the potential of the brand to really stand for something. It’s an opportunity to create the change we believe the world needs.